diff --git a/.dockerignore b/.dockerignore
new file mode 100644
index 000000000..083168b34
--- /dev/null
+++ b/.dockerignore
@@ -0,0 +1,6 @@
+.bundle
+.jekyll-metadata
+_site
+_config-prod.yml
+_config-local.yml
+vendor
diff --git a/.gitignore b/.gitignore
index 4bdcd3631..7ec385b78 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,13 +1,9 @@
 .bundle
 .jekyll-metadata
-_data/api/*
+_data/api
 _data/nav_api.*
-_includes/menu.html
-_includes/menu_demo.html
-_includes/favicons.html
-_includes/footer.html
 _site
 _config-prod.yml
 _config-local.yml
-api/*
+api
 vendor
diff --git a/Dockerfile b/Dockerfile
new file mode 100644
index 000000000..0c579755d
--- /dev/null
+++ b/Dockerfile
@@ -0,0 +1,29 @@
+# boilerplate
+FROM kilianciuffolo/node:4.2.2
+MAINTAINER kilian@lukibear.com
+
+ENV DEBIAN_FRONTEND noninteractive
+
+# pkgs
+RUN \
+  apt-get update && \
+  apt-get install --no-install-recommends -y -q \
+    ruby \
+    ruby-dev \
+    rubygems \
+    patch \
+    ssh \
+    unzip \
+    zlib1g-dev \
+    && \
+  apt-get clean autoclean && \
+  apt-get autoremove -y && \
+  rm -rf /var/lib/{apt,dpkg,cache,log}/
+
+RUN gem install bundle
+
+WORKDIR /tinymce-docs
+COPY Gemfile ./
+COPY Gemfile.lock ./
+
+RUN bundle install --deployment
diff --git a/README.md b/README.md
index 5ab090219..e7492087c 100644
--- a/README.md
+++ b/README.md
@@ -5,11 +5,11 @@
     $ git clone git@github.com:tinymce/tinymce-docs.git
     $ cd tinymce-docs
     $ sudo gem install bundle
-    $ ./init.sh
+    $ ./_scripts/init.sh
 
 ### Run development version
 
-    $ ./serve.sh
+    $ ./_scripts/serve.sh
 
 Navigate to http://127.0.0.1:4000/
 
diff --git a/_scripts/build.sh b/_scripts/build.sh
new file mode 100755
index 000000000..bf4eff32f
--- /dev/null
+++ b/_scripts/build.sh
@@ -0,0 +1,28 @@
+#!/bin/bash
+
+set -e
+
+BRANCH="$WERCKER_GIT_BRANCH"
+API_VERSION="$(cat .api-version)"
+TARBALL_URL="https://codeload.github.com/tinymce/tinymce/tar.gz/$API_VERSION"
+TMP_DIR="/tmp/tinymce-$API_VERSION"
+BASEURL="$(_scripts/get-baseurl.sh)"
+
+echo ""
+echo " > exporting data files for tinymce: $API_VERSION"
+
+mkdir "$TMP_DIR"
+curl -s $TARBALL_URL | tar xzf - -C "$TMP_DIR" --strip-components 1
+moxiedoc "$TMP_DIR/js/tinymce/classes" -t tinymcenext -o "$TMP_DIR/tinymce-api-reference.zip"
+unzip -q -o "$TMP_DIR/tinymce-api-reference.zip"
+
+echo " > installing gems"
+bundle install --deployment --quiet --jobs=10
+
+echo " > setting baseurl to: $BASEURL"
+echo "baseurl: \"$BASEURL\"" > _config-prod.yml
+
+echo -e " > builidng documentation\n"
+bundle exec jekyll build --config _config.yml,_config-prod.yml
+
+echo ""
diff --git a/_scripts/get-baseurl.sh b/_scripts/get-baseurl.sh
new file mode 100755
index 000000000..760343218
--- /dev/null
+++ b/_scripts/get-baseurl.sh
@@ -0,0 +1,9 @@
+#!/bin/bash
+
+set -e
+
+if [[ "master" == $WERCKER_GIT_BRANCH ]]; then
+  echo "/docs"
+else
+  echo "/docs/pr/$WERCKER_GIT_BRANCH"
+fi
diff --git a/init.sh b/_scripts/init.sh
similarity index 100%
rename from init.sh
rename to _scripts/init.sh
diff --git a/serve.sh b/_scripts/serve.sh
similarity index 100%
rename from serve.sh
rename to _scripts/serve.sh
diff --git a/wercker.yml b/wercker.yml
new file mode 100644
index 000000000..f931d910d
--- /dev/null
+++ b/wercker.yml
@@ -0,0 +1,29 @@
+box: kilianciuffolo/tinymce-docs:latest
+no-response-timeout: 30
+
+build:
+  steps:
+    - add-to-known_hosts:
+        hostname: github.com
+    - add-ssh-key:
+        keyname: SSH_KEY
+    - script:
+        name: install moxiedoc
+        code: npm i -g ephox/moxiedoc#feature/tinymcenext
+    - script:
+        name: build
+        code: _scripts/build.sh
+
+deploy:
+  steps:
+    - script:
+        name: set $S3_BUCKET env
+        code: export S3_BUCKET="$S3_BUCKET/$WERCKER_GIT_BRANCH/"
+    - s3sync:
+        key-id: $S3_KEY
+        key-secret: $S3_SECRET
+        bucket-url: $S3_BUCKET
+        source-dir: $S3_SOURCE
+  after-steps:
+    - slack-notifier:
+        url: $SLACK_WEBHOOK_URL